¹ 6 (2009)
Annually, in Sochi, having more than
However, we would like to raise Sochi service on higher level. The program «Sochi is a hospitable city» is aimed at the creation of the first city in Russia, answering the international standards of hospitality, the city where environment answers the European quality standards.
Having desire, to have possibility. The program «Sochi
» is based on achievement of all key indicators of the hospitality, typical for the European cities and dictated by Application book obligations and IOC requirements. We were totally assigned 79 indicators of hospitality in 14 spheres. They can be divided into four groups. The first infrastructure. It should be characterised by sufficiency of capacities and comfort of their use: hotel rooms, restaurant seats, transport and parking network, suitable conditions for handicapped persons
The second service level. It is necessary to provide the sphere of services with professional, benevolent,
The fourth marketing. It is necessary to use the Olympic occasion as the way of additional promotion of Sochi and Russia, demonstration of the new image of the country, opened to the external world, interesting, clear and transparent.
It is planned to create also multilingual portal and a network of tourist offices having all information about the city, hotels, restaurants, work of transport, cultural events, with possibility of Internet booking and tickets purchase.
To raise service level, it is necessary to motivate business, on the one hand, and on the other hand to change structurally the system of professional personnel training in Sochi. The project «professional training Pyramid» is accented for convenience on three target audiences. The first
The general growth of financing of the program makes more than 75 billion roubles, 60% of them