We need to make Sochi French Riviera
¹ 6 (2009)
«Differ or die!»
The phenomenon of the Big Sochi as a health resort, where there is everything for everybody, and, where all services are united, began in Soviet period. Meanwhile, the resorts continue to exist according to the
Defining the aim for the Big Sochi to become the world level resort, it is possible to consider French Riviera as prototype and model. We took it for a basis as the example of proper distribution of functions between separate territories within the limits of one resort. There is prudish bourgeois Nice the centre of expensive cars, restaurants, hotels and services. And nearby
«Do not try to sell beer and perfume»
A friend of mine answered a question why he had gone to Sochi to work, but not to have a rest: «If I want noisy rest, I will go to Ibiza, if silent
The Big Sochi territory is bigger than Moscow. I think, all existing specialisations will be located there, and a lot of them will appear.
Lazarevskaya is the very important region of the Big Sochi situated at the entrance to the city. Here will be developed traditional family reresort, inexpensive cosy hotels, paid parking places, the middle price service and the clean sea. The resort will «catch» more than one million tourists and relieve the central part of the Big Sochi. The central region is a respectable area where the new quay will be founded. It will become the centre of evening rest with a lot of greenery, with a lot of restaurants. Adler should remain big tourist centre, where small private hotels and large hotels will be combined. Imeretinka is the single place in Sochi where there is sand. Luxurious
Krasnaya Polyana will help to get the real resort of the European level. A challenge to Krasnaya Polyana is an autonomy of investors actions, therefore it is necessary to unite their efforts.
Cultural spring and business autumn
A serious challenge to the Big Sochi is seasonal prevalence. We are going to organise a cycle of the