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We have tried to break stereotypes about bears and Russian dolls

1-2 (2010)
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The experience got in Vancouver, will help Russians to spend really innovative Games, is assured the president of Organizing committee «Sochi-2014» Dmitry Chernyshenko.

Check by fight.

— XXI winter Olympic Games became some kind of check by fight for us, the rehearsal of what will occur in Sochi in four years. We arrived to Vancouver to look and study. More than 150 employees of Organizing committee «Sochi-2014» participated in the IOC training program «Observer» They had to get answers to more than 7000 questions, concerning almost all aspects of preparation for the Games — accreditations, transport, placing, holding of competitions, interaction with Olympic family… Vancouver experience is invaluable for us. The improbable atmosphere of a holiday, reigning on Olympic Games-2010, eclipsed all defects, in my opinion. Sports became strong motivating element for Vancouver residents; they united all nation round one project. Especially I would like to note work of volunteers: it is natural for Canadians, and for youth it is an obligatory part of everyday life.

Now we should accumulate the knowledge received in Vancouver and hand them over to Organizing committee «Sochi-2014» Vancouver representatives and those, who participates in preparation for London-2012 and Rio-2016 will arrive to Sochi in June.

Traditional symbols in a new reading.

 — «Sochi-2014» presentation took place in Vancouver. There was a double task: to break stereotypes about bears and Russian dolls, at the same time having shown new, modern Russia to the world. Therefore, traditional, familiar symbols of Russia were presented at ceremony in absolutely new reading.

Olympic Games enter absolutely new era — digital era. Already familiar logo of the Sochi Olympic Games is from this new era. Innovations have changed the meaning of many habitual notions.


Author: Olga Lazareva