Gentle Misha and the rest. Olimpic symbols represent not only the Games, but the countries where they take place
¹ 1 (2008)
The very first one, which appeared in 1968, was not considered to be official. Red Doughboy skier, named Schuss, was being sold so successfully as a badge and little statuette, that this fact made the International Olympic Committee think more seriously about introducing a new idea to the public. But the Schuss itself was practically «not legal».
Sapporo of 1972 had no charm. The victorious way of the Winter Olympics lucky charms began in 1976. Since then the symbols of the Games and their visual brand style have enormous meaning not only for the national interests struggle within the IOC but they began to influence on the very visual identity of a state. The Olympic Games have always been not only a sport event, but a political one as wellOlympic symbols represent not only the Games, but the countries, where they take place. In such a way, for example the Olympic Bear took its stable place in the symbols set of the USSR.
History. The lucky charm represented a little snowman, symbolizing simple and modest character of the Games, which are remembered as «The Games of Simplicity».
Attitude. For Austrian people this lucky charm brought many victories in skiing. But some witty people spread the gossips that the Winter Innsbruck symbol looked more like a hybrid
Lake Placid, 1980
The coloration of raccoons little face looked as if it had a protective hat and glasses on, just like the athletes of the winter games wore.
Being copied on millions of images, the Wolf Vuchko looked serious, but joyful at the same time. He symbolized the peoples wish to «be friendly to the animals and get back to the nature». The Yugoslavian lucky charm is recognized one of the most captivating personage in the history of the Olympic Games.
The figure of a
Brother and sister from Norwegian folk tales wearing traditional outfits were put into production as toys and little souvenirs, they were seen on badges, postcard, stickers. Pretty blond pair reflected a cheerful and strong character of Nordic people. These symbols are good example, of how popularity and sale success can go hand in hand.
Since the Games take place once in four years, the lucky charm is made up of four elements, four owls, this is the way the Japanese logic works. Very unusually looking
Rabbit, Coyote and Grizzly
As the ancient Indian legend said, many years before the white rabbit Powder ran up to the top of the mountain and shoot the arrow into the sun, so it would come down and stop burning the land. The Red coyote Copper brought fire to the people from the top of the highest mountain. And black bear Cole was so strong, that even the best hunters could not kill him. American people were enchanted by their lucky charms almost as much as by Mickey Mouse. As for the snobbish Europeans, the American cartoons with Latin subtitles just were not convincing enough.
These two symbolic characters represented winter sports and completed each other. In the demo commercials those playful little people were always hugging. They became the symbols of a young
As the chairman of the Organizational Committee of the Olympic Games 2010 John Farlong said, «These lucky charms are to reflect the people, the land and the spirit of British Columbia and the entire Canada». 800 Canadian students were the first to evaluate the creative work of the authors, and they gave their votes to Miga.
The offi cial version of the lucky charm for the Sochi Olympic Games will not be known until 2011. Every person have a chance to offer the unique design all you need is to create your own variant and mail it to
Among other animals offered is a dolphin downhill skier. A snowman, a crab, a seagull, a golden lamb, baby mammoth and a squirrel with five nuts were also suggested to consideration. Quite extravagant variants are offered as well: five fingers with the diamond ring on each one, five gas pipes arranged into the Olympic symbol. But it is possible they will go back to the old experienced Cheburashka.
The Olympic symbol: just a tribute to fashion, a commercial object, a cultural phenomenon, some sort of sport superstition or something else?
Fokina Ekaterina, a designer of magazine «Choose!»:
I believe the lucky charm is a tradition first of all. Then, it is a «local hue». And of course, money is made on such symbolic goods: the investors need to get some part of their money back. The symbol should provoke some esthetic emotions. It didnt always work out, for example, the beaver. It truly does not evoke any patriotic feelings, pride for the country or a desire to win. Also, I do not like to see more then one element in a lucky charm. Why did they have three heroes for the lucky charm of the Vancouver Games? Maybe they just could not made up their mind?
Gluschenko Maxim, a designer, «Profit Group»:
In my personal opinion, creating the Olympic symbols is the most diffi cult «stunt» in graphic design. The symbol should be not only original,