Five stars are certainly better
¹ 5-6 (2010)
According to analysts of Blackwood company, sphere of interest of the international hotel business are the Russian cities with the population from 500 thousand people in actively developing regions or in the regions having real prospects of growth of tourist branch. From this point of view, Sochi, visited by 4 million people a year, became the original experimental platform for networks: in 1993 company Rezidor Hotel Group concluded three franchise contracts on management of hotels «Radisson Lazurnaya», «Radisson PIK Hotel» and «Radisson Park Hotel».
«Rodina hotel» project
In 2007 the Russian federation of restaurateurs and hoteliers estimated investments into Krasnodar region rather risky for the international hotel operators, naming Sochi «the overrated resort with strongly marked seasonal prevalence». Besides, judging by practice, the international networks do not manage ready objects. In the
The same happened to the most expensive city
According to the informal information, Stein Group considered the project «Rodina» too unprofitable, because of little number of rooms only 40, whereas the international operators usually work with objects having not less than 150 rooms. However, from the very beginning, experts took the project
According to obligations of Russia before the IOC, to the beginning of the Olympic Games the quantity of qualitative hotels in Sochi should grow essentially at the expense of building of new and reconstruction of existing objects: by 2014 there will be 42 437 hotel rooms, 2941 of them «five stars», 10 630 «4 stars», 23 060 «3 stars» and 5806 «2 stars». The mounting skiing resort «Rosa Khutor» can become one of the largest and modern world tourist centres. The main investor of the project «Interros» company declared its plans to construct 10 hotels with not less than 1636 rooms in each this summer.
Negotiations about managing of constructed and projected hotels are conducted with such networks, as Golden Tulip Hospitality Group and Swissotel. Two hotels
According to «Interros», one hotel will work under Hilton brand, another under Hilton Garden Inn brand. However, Hilton has not confirmed this information yet.
Two more five-star hotels
«Olympstroy» has approved the project of building of two more 5* hotels in Sochi «Chernomorets
According to corporation, today in Sochi hotels there are 4,7 thousand rooms meeting the IOC requirements, 19,2 thousand rooms are going to be built. Totally, opening of hotels with 23,9 thousand rooms of different categories is declared in the program of preparation for the Olympic Games. And all this room fund will be provided by private investors.
Sochi hotels will be ranked
The Federation Council has approved the bill directed on optimization of process of preparation for the Olympic
The document offers to introduce administrative responsibility for Sochi hotels work without the document confirming their classification. The penalty for officials will make from 7 thousand up to 10 thousand roubles, for legal bodies from 40 thousand to 50 thousand roubles. Thus, the prices for hotel service, fixed by the government of the Russian Federation, will be defined according to hotels classification.
Author: Sergey Ivanov