Within the limits of preparation for the Sochi Olympic Games, start of road-show Sochi Drive passed in Moscow. On a covered skating rink with artificial ice figure skaters, hockey players and masters of curling, and on a stage with a special covering snow-boarders showed their skill to Muscovites and city visitors. The show was organized by Organizing committee «Sochi 2014» and the general partner of the Olympic Games VOLKSWAGEN Group Rus company.
During the road-showCoca-Cola will show a collection of torches of the Olympic fire, memorable subjects and souvenirs collected for several decades. Panasonic will present three-dimensional video effects. «Rosneft» will give to participants of test drives possibility to test new fuel of a premium-class «Fora», «Ingosstrah» will present insurance products for car owners, and BOSCO Sport fashionable sportswear with the Olympic symbolics.
The holiday was supported by: the prize-winner of the Olympic Games on bobsled Alexey Voevoda, champions of Europe and the World on figure skating Oksana Domnina and Maxim Shabalin. Till the end of 2011 Sochi Drive will visit four Russian cities: Nizhny Novgorod, Samara, Volgograd and Krasnodar. It is expected that in each of cities some tens thousand spectators will visit it.